LinkedIn: By the Numbers
There are many ways to assess your LinkedIn effectiveness, and one of those ways is by using the numbers that LinkedIn provides to you. This article provides a quick overview of the numbers I use to assess my LinkedIn performance.
1,576 = Who Viewed Your Profile. This number represents the number of times that individual LinkedIn users have viewed your profile in the last 90 days. It updates daily. Why is this important? If your goal is to use LinkedIn for business development, networking, career search, or to increase your personal and company visibility, you want people looking at your profile. TIP: focus on keeping this stable or slightly increasing over time .
145 = Post Views. This number fluctuates based on the most recent post or status update. My last post was about 36 minutes before I grabbed this screen capture. If I had a post that performed well and didn’t post another status update, the number may be in the thousands. The goal here is to evaluate the progress of your status updates (posts). You’ll start to gain a sense of what gets a lot of views and what doesn’t. You’ll also learn the best days of the week and times of day for posting. For me, I’ve found earlier in the week and earlier in the day perform best.
1,092 = Search Appearances. This number represents the number of times your profile has appeared in search results in the past week. TIP: click https://www.linkedin.com/me/search-appearances/ and you can see keywords that resulted in your profile coming up in searches.
CONNECTIONS AND FOLLOWERS
6,463 = Followers. This is the number of LinkedIn members who have “followed” my profile. This means they can see my status updates and LinkedIn activity in their homepage feed even if we haven’t connected. TIP: If you’re interested in connecting with someone, “follow” their profile first and then “connect” using a personalized invitation. This way, you’ll be able to see their updates even if they haven’t accepted your invite yet.
6,156 = Your Connections. This is the number of people I’m directly connected to on LinkedIn. One of us sent the invite, and the other accepted.
91 Articles. This is number of blogs I’ve published on LinkedIn. If you’re reading someone’s LinkedIn blog, you can click this number to see other blogs by this author. TIP: if you blog, be sure to include a call-to-action at the end of every blog, and cross-promote your blog throughout LinkedIn (groups, status updates, etc.) and on other social networks.
43 = Received. This is the number of times that a LinkedIn connection has given me a recommendation that I have accepted and chosen to show on my profile. These are great testimonials and I use these in marketing proposals.
69 = Given. This is the number of recommendations I have given to other LinkedIn connections. I’m a big believer in social media karma. I believe you should give more to others than you have recommendations listed on your profile. So if you're reading this and have never given someone else on LinkedIn a recommendation, stop reading this and give someone a recommendation NOW.
SOCIAL SELLING INDEX (out of a possible 100)
83 = My Social Selling Index, out of a possible 100. LinkedIn describes, “LinkedIn’s Social Selling Index, or SSI, is a measure of a salesperson’s social selling skills and execution. Statistics show that as a salesperson’s social selling index rises, so does their sales success.”
1% = Industry SSI Rank. People in my industry have an average SSI of 25, so I’m in the top 1% of my industry.
1% = Network SSI Rank. People in my network have an average SSI of 43, so I’m at the top 1% of my network.
Hopefully this article sheds some light into your LinkedIn numbers. Reply on this blog to share your comments with other readers.
Let's connect on LinkedIn: www.linkedin.com/in/brendameller
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