Once upon a time, in a land far, far away (aka, circa 2006 and earlier), we marketers relied upon our website to be the point of destination for internet traffic.
Then, social media was born.
Nowadays, companies are harnessing the power of social media and establishing and maintaining their company presence on a variety of social and professional networking sites.
The great thing about social media is it provides businesses with an "opt-in" audience (for those who like or follow your company page), as well as a way to attract potential future customers who may passively find a link to an article, update, blog, or other news posting linking them back to your LinkedIn company page.
Do you have a LinkedIn company page? You should. The page is FREE and the requirements for creating a company page are simple:
As a page administrator, you must have a first name and last name on your LinkedIn profile, and it has to be at least a week old or more.
You must have the company added to your "experience" section on your LinkedIn profile.
You must have an email that matches your company website. For example, I've set up www.mellermarketing.com and have an email email@example.com that is associated with this website.
If all of the above apply, then follow LinkedIn's instructions for creating a company page. To make it easy, I'll summarize the steps here:
In the upper right hand corner, click the little square with the dots that reads "Work."
Scroll down to the bottom of the options and then click "Create a Company Page."
Enter your company name and your company email address that matches your company website. (HINT: You cannot use a gmail here.)
Fill out your company information and click "save."
I've set up a sample company page at https://www.linkedin.com/company/meller-marketing-llc as reference.
WHY HAVE A LINKEDIN COMPANY PAGE?
LinkedIn company pages serve as an extension of your website. Websites are great, but only if you have visitors. By having a company page on LinkedIn, you may discover LinkedIn members who "stumble upon" your business and visit your company page.
In addition to having a Facebook company page, I highly suggest you set up a LinkedIn company page today.
Do you have a LinkedIn company page? Reply to this post with your LinkedIn company page address, and let's give each others' pages a follow.
Using a company page? Add your tips here.
Originally posted at https://www.linkedin.com/pulse/how-create-company-page-linkedin-brenda-meller-zawacki-/