When I'm asked questions from network connections and clients, sometimes I will blog my response. This helps to share my advice with them AND with others in my network. If you're struggling with blog topics, give this technique a try.
QUESTION: How do I get people to view my LinkedIn company page?
ANSWER: There are three keys to success to help grow your company page views:
People need to know about the page.
You need to post interesting content to the page.
Your content needs to prompt your page followers to engage with your page content (like, comment, share).
Let's break each down.
1. PEOPLE NEED TO KNOW ABOUT YOUR PAGE
If a tree falls in a forest and nobody is around, does it make a sound? The same concept applies for your company page. If it exists and nobody knows about it, how will they follow it?
Here are several tips to help promote your company page:
Message connections who are in your inner circle and send them a personal request to follow your company page. Include the link to make it easy for them. If it feels weird to message them, they are not in your inner circle. Consider your cheerleaders and top promoters, close friends and family.
2. YOU NEED TO POST INTERESTING CONTENT TO THE PAGE.
Once you have created your page, you need to start adding content to it. Do this in the form of posts on the page. Example:
Share content from other people and other sources. I use Feedly to source content. When you're reading an article from a magazine website, from another place on social media, or in doing research for a client or project, imagine me tapping you on the shoulder saying "HEY LYNN: YOU SHOULD SHARE THAT ON YOUR COMPANY PAGE." When you post the link, add a comment of 5 or more words telling people what it is about or something you learned from reading the article. This helps to demonstrate your expertise.
You: what do I post?
Me: Post interesting articles related to your business, like that Forbes article you liked on LinkedIn today.
3. YOUR CONTENT NEEDS TO PROMPT YOUR PAGE FOLLOWERS TO ENGAGE WITH YOUR PAGE CONTENT (LIKE, COMMENT, SHARE).
Periodically (once a week), share a post from your company page to your personal LinkedIn network. You will need to change from "admin" to "view as member" to see the SHARE icon. Yes, it's perfectly OK to do this. I do this. And while you're at it, make sure you add a comment of 5 or more words, plus a suggestion that "if you found this interesting, please follow my company page here on LinkedIn."
Encourage your employees to LIKE and COMMENT (with 5 or more words) on your company page posts. When they do so, acknowledge them. Thank them for comments by replying back with a comment from the company page. Yes, it's OK to do this. It provides positive reinforcement for your employoees
Make it social. When someone comments on a company page post, respond back. Even if they say "great article" or something similar, reply back with 5 or more words. Example, "Thank you for your comment, Chris. Have a great weekend!"
Hopefully this gives you a running start! Comment below with your LinkedIn company Page URL and I'll give you a follow AND comment on a recent post.
Let's connect on LinkedIn: www.linkedin.com/in/brendameller
Follow my company page on LinkedIn for more tips: https://www.linkedin.com/company/meller-marketing-llc/
Launching your own company page? Have a company page that needs some help? Contact me.
I've worked with individuals, side-hustlers turned entrepreneurs, and business owners to help provide them marketing and social media guidance to make the most out of your LinkedIn company page. My services range from hourly coaching / consulting up to complete social media management and team social media training. And as a marketer, I'll be honest and tell it like it is!