Week 1: What is Social Selling?

In this module, I'll give you a quick overview of the concept of social selling, which guides the instruction throughout this masterclass. I'll also assign to you a list of items you'll need as we start to build your profile in weeks 2 and 3. 

Week 2: Profile Optimization - Part 1

In this week, I'll guide you through the top portion of your profile. We'll review your headshot photo, header graphic, name field, headline, contact info, About statement, creator mode, and privacy / settings. 

Week 3: Profile Optimization - Part 2

After you've optimized the TOP of your profile is optimized, we will continue on by working on optimizing your experience section, education, licenses and certification, volunteering, skills, recommendations, publications, honors/awards, languages, organizations, interests, and causes.  

 Week 4: Invitation & Messaging Strategy

Now that your profile is optimized for your ideal target audience, let's start building your network. I'll show you the right (and WRONG) way to send invitations, what to do next, and how to screen in invitations from people you don't know.

Week 5: Growing Your LinkedIn Network

I'll demonstrate how to search for people on LinkedIn using filters, and some techniques to make stronger connections with your target companies, including individuals who are reading LinkedIn, but not actively posting or engaging (C-level, VPs, etc.).

Week 6: LinkedIn Posting Strategies

In this week, I'll review how to post, how often to post, and give you a variety of examples of WHAT to post. I'll also guide you into what to do NEXT because some people interacting with your posts may be LEADS! I'll also demonstrate how to add items to your FEATURED section for added visibility. 

Week 7: Network Engagement

The real magic of LinkedIn is building network engagement. I'll demonstrate how to build social media karma and keep informed about your network through your homepage feed, including several strategies to help improve your visibility on the platform, including techniques to reach new audiences (outside your network!). 

Week 8: Assessing Your Progress

Data tells a story, and in this week, I'll help you to assess your progress in LinkedIn, including data on posts, your "Analytics" (private to you) section, your SSI (social selling index), and common questions about lack of engagement. 

Week 9: Company Page Engagement

Your company page is a doorway to even more opportunities. I'll demonstrate techniques to interact with your page that can help support your sales efforts, generate more leads, and identify leads that are already there. 

Week 10: Advanced LinkedIn Strategies

In this week, I'll demonstrate several techniques to supercharge your brand visibility, establish you as a thought leader, and take full advantage of every area of your profile to support sales. I'll discuss cover video, name pronunciation, use of QR codes in your header graphic, LIVE videos, blogging (LinkedIn articles), and more. 

Week 11: LinkedIn in 15 Minutes a Day

To get a bigger slice out of LinkedIn, you have to be using it every business day. In this week, I'll provide you several methods of spending 15 minutes on LinkedIn a day, to optimize your time and results. 

Week 12: LinkedIn's Newest Features

LinkedIn is rolling out new features all the time. In week 12, I'll highlight some of the newest features from the past two years and I'll demonstrate how I'm using them to support lead generation.