Introducing
Bootcamp with Brenda
Build Your Personal Brand on LinkedIn for the Experience Rich
(age ~40+, 50+, 60+) to Support a Successful Job Search
In just three months, go from feeling overwhelmed about how to fully leverage LinkedIn to feeling empowered and confident.
If you’re experience rich (age ~40+, 50+, 60+) and looking for a job, you already know that you need to use LinkedIn. If you're reading this, there's a good chance you want to level up your LinkedIn presence to support your job search.
The good news? I'm here to help you!
This course is designed especially for you if you are:
- Motivated to try new approaches — because your current approaches aren't working
- Sick of the "black hole" of job search, which is soul-sucking and mood-crushing, where you apply to numerous job with little or no responses, and spend hours filling out online applications trying to get through the ATS (applicant tracking system) — but you're barely getting any interviews
- Intrigued about how to use LinkedIn more effectively, but admittedly not sure if you're using it the right way, and don't know who to ask or where to turn
- Exhausted from spending hours Googling answers to LinkedIn questions, and watching YouTube videos that aren't answering your specific concerns
- Feeling overwhelmed because you haven't had to look for a job for years (maybe even decades!) and the job search process has changed dramatically
- Fed up with being unemployed and looking for a job. Maybe it's been MONTHS since you were laid off and you want a different approach and a way to empower yourself for the rest of your career.
You're in the right place!
By the end of this program,
you will have…
-
An Optimized LinkedIn Profile
You'll have all the important areas filled out with all the right information, leading more hiring managers and recruiters to find you on LinkedIn — and understand why YOU would be a great addition to their team! -
A Strong, Active LinkedIn Network Full of Strategic Connections
You'll be empowered with knowledge to make more connections and get more conversations started — even before you apply for jobs. -
An Improved LinkedIn Presence
People who have never seen you will see you in their homepage feed. Your profile will be viewed more often, and you will be confident about your experiences and your overall profile. -
Knowledge on How to Use LinkedIn as a Resource
No longer will you be relying on responses to job postings. You'll gain insights to supplement your current job search process as well as tips to improve your odds for positions that appeal to you. You'll move from feeling disregarded to empowered. -
A Powerful Personal Brand Online
You'll understand what your personal brand is, how it's important to your job search, and how to evolve your LinkedIn presence throughout the career to position your experience-rich background as an asset.
Testimonials from Bootcamp with Brenda members
"I originally signed up for Bootcamp with Brenda to learn more ways I can effectively use LinkedIn to find my next career. The course is designed to not be too complex, but rather you work at your own pace to accomplish the necessary tasks towards improving your LinkedIn presence and network."
- Stuart Belden
"Brenda takes what seems like an overwhelming process and makes it easy to follow and dare I say even fun. She is a master at illustrating ways to unearth LinkedIn contacts and grow your network strategically. The Bootcamp with Brenda is a worthwhile investment that keeps on giving! I am thrilled I can refer to course materials and replays as often as needed. "
- Nancie Steinberg
"Brenda does an incredible job breaking down this daunting task into easy bite-size pieces. The lessons and checklists are super helpful. Plus, she will answer questions and review your profile with the group."
- Kelly B. Martin
What’s Inside "Bootcamp with Brenda"
Module 1:
Personal Branding + Optimizing Your Profile to Support Your Job Search
Description: In this module, you'll learn the steps to achieve a fully optimized LinkedIn profile, one that will generate more profile views by recruiters and hiring managers as well as keep the right people reading your profile longer.
Lessons include:
- Optimizing Your LinkedIn Profile: WHY + Pro Tips to Position Yourself in the Best Light
- Profile Bare Minimum for Job Search + Download
- Your Headshot Photo
- Header / Background Image
- Headline
- Contact Info
- About
- Experience
- Skills
- Education
- And more!
Module 2:
How to Strategically GROW Your LinkedIn Network for Job Search
Description: In this module, you'll learn how to build your network strategically to find more of the right people on LinkedIn, get more invitations accepted, a technique to screen in invitations from people you don't know, and more.
Lessons include:
- The Power of LinkedIn: Your Connections
- How (and Why) Personalized Invitations can improve your job search success
- Have We Met? Screening In Invitations
- Invitation Strategies: Avoid Automation (Why), People Who Engage, Ignore (I Don't Know)
- And more!
Module 3:
Finding a Job on LinkedIn: The Obvious, the Hidden, the Resources
Description: There is more than one way to find jobs on LinkedIn, and there are even ways of using LinkedIn as a resource throughout your job search. In this module, I'll teach you my secrets to getting most out of the "Job" tab, as well as ways of finding jobs across LinkedIn (HINT: they aren't all in the JOBS tab!), and how I recommend you use LinkedIn as a resource for all job search activities.
Lessons include:
- OBVIOUS: Increasing Your Visibility for Posted Jobs
- HIDDEN: Finding Jobs on LinkedIn (Not in "Jobs" tab)
- RESOURCES: Leveraging LinkedIn during Your Job Search
- And more!
Module 4:
Network Engagement and Posting to Support Your Job Search
Description: Now that you've got an optimized profile, you're growing a powerful LinkedIn network and you're tapping into resources to help support the job search, I'll teach you how to supercharge your visibility through networking engagement and posting.
Lessons include:
- The ROI of Spending 15+ Minutes in the Homepage Everyday
- Posting Basics: How, When, What
- Ideas for Posts for Job Seekers
- Finding Opportunities Using Posts
- And more!
LinkedIn Recommendations of Brenda Meller
"Brenda's knowledge of LinkedIn is wide and deep so from a pure LinkedIn informational level Brenda is a true asset. However, most importantly to me is that Brenda interacts with all levels of people with a sense of humor, empathy, respect, and sincere effort to assist."
- Jeffry Ullman
"I came across Brenda Meller as she shared tips on how to be more engaging on LinkedIn. I have not only gotten out of my comfort zone, but I have become much more engaged on LinkedIn and I owe that all to her. She will work with you so that you can be on the right path to achieve your goal."
- Gail Robinson
"Whether you're in between successes, a career rich individual struggling with your next career move, or wanting to expand your LinkedIn network, Brenda IS your resource for using LinkedIn to support your job search. Always willing to make introductions, suggest profile edits, and simply offer support, Brenda helps you raise your own roof!"
- Jeni Carino
When you enroll during this special, limited time period, you'll get:
Bootcamp with Brenda
(A $2,188 Value)
-
4 Educational Modules
I'll guide you through the process of optimizing your time and results to support your job search using LinkedIn. I've taken all the guesswork out of it for you, to help you through what you need to do first, next, and ongoing.
-
Online Videos
Through step-by-step videos, I'll guide you every step of the way. Once a module opens, you'll be able to watch the videos again and again! -
Downloadable Checklists to Support Your Learning
I'll take the guesswork out of what you need to do by providing you with checklists to help you assess what you need to do and in what order. Plus, I'll provide you with sample scripts and examples so you're not starting from scratch. I got you! -
Members-Only LinkedIn Group
To help you network with fellow members -- and to keep new resource announcements at your fingertips! -- I've created a private, unlisted Members-Only LinkedIn Group that you can join as soon as you enroll. -
Lifetime Access with Online Updates
When you enroll in Bootcamp with Brenda, you'll get lifetime access to the course content. That means if (when!) LinkedIn changes a feature, I'll be sure to add in an update to the course.
AND -- These Amazing Bonuses!
Bootcamp with Brenda - BONUSES
(A $6,024 Value)
-
BONUS #1:
To help you keep up with online course instruction, our Weekly Group Coaching Calls provide you access to a live person -- ME! Brenda Meller. You'll have the opportunity to join weekly group coaching for the first three months, a total of 12 weeks. ($2,998 Value)
12 Weeks of Live, Group Coaching with Brenda and Bootcamp Members on Zoom -
BONUS #2:
After the first three months, you'll have access to 9 more monthly group coaching calls with access to Brenda Meller. ($2,241 Value)
9 Months of Live, Group Coaching for Continued Support -
BONUS #3:
I'll pair you with another Bootcamp member to become Accountability Partners, so that you have a "go-to" person in between group coaching sessions. ($249 Value)
Accountability Partner -
BONUS #4:
Struggling with how to navigate into all the important areas of LinkedIn on the desktop and mobile app? I provide you my insider's guide to what you need to know and how to find what you're looking for. I'll cover the things LinkedIn doesn't tell you, but that can help to keep you on track. PLUS: I'll provide instructions on where to go if you need help on LinkedIn. ($197 Value)
The Secrets to Navigating LinkedIn & Where to Go for LinkedIn Help -
BONUS #5:
My worksheet will help you to think through what you're seeking in your career, and provide you with a shareable resource for informational interviews and chats about your career goals. I used this very same worksheet when I was in career transition, which helped to focus me during my job search. ($349 Value)
The Meller Marketing Career Strategy Worksheet
Total Value of Bonuses: $6,024
PLUS -- These "FAST ACTION" Bonuses - if you sign up the day of the webinar
Bootcamp with Brenda - FAST ACTION BONUSES
- Checklist of tips covered in this webinar
- Two (2) 30-minute 1-to-1 LinkedIn coaching sessions with Brenda Meller (A $250 Value)
When you add it all up, that’s a value of $8,462
But when you enroll today, you’ll get access to everything for just: $997!
Enroll in "Bootcamp with Brenda" Today
Enrollment closes Friday, June 9 at 3pm ET
Frequently Asked Questions
Can I enroll later? I'm too busy with Summer plans.
I'm not sure if I'll be able to keep up with the online course. I'll have so many questions along the way!
My budget is tight and I can't afford this right now.
Can't I find all this information online?
Can you remind me of everything I’m getting when I sign up today?
What if I sign up and change my mind?
When does course enrollment end?
When does the Fast Action Bonus end?
Can I Enroll If I'm Working (But Looking for a New Job)?
Still thinking about it?
Bootcamp with Brenda is PERFECT for you if you want to overcome any (or all!) of the following:
- Fear of doing LinkedIn "the wrong way"
- Fear of nobody noticing you
- Fear of embarrassment
- Fear of tech overwhelm
- Fear of being vulnerable
- Fear of not knowing what to do first, next, and in the right order
Enroll in "Bootcamp with Brenda" Today
Enrollment closes Friday, June 9, 2023 at 3 pm ET
Risk-Free 7-Day Guarantee
If you do the work, and you're not satisfied, show me your results within 7 days of Module 1 launch and I'll gladly give you a refund.
To request a refund:
- Complete the career strategy worksheet
- Complete the checklist from week 1
- Watch all videos in Module 1
- Email these completed materials to [email protected] before 11:55 am ET on Monday, June 19, 2023 with the subject line "Bootcamp with Brenda Refund Request"
I can’t wait for you to join "Bootcamp with Brenda"
I created this course especially for people who are experience rich (aka, age ~40+, 50+, 60+) and who are struggling with LinkedIn effectively for their job search. I've worked with thousands of job seekers like you over the past 10 years, and I'm thrilled to tap into my LinkedIn knowledge and help you.
Remember: you found this course for a reason. And I'd be honored to help you!
Keep in mind that this opportunity is risk free. Give it a try and if you're not completely convinced, you can cancel for a 100% refund as long as you show me that you've tried the work.
Still on the fence? Email me at [email protected] and tell me your questions or concerns. I'm here for you, and I believe in you!
Brenda Meller
Enroll in "Bootcamp with Brenda" Today
Enrollment closes Friday June 9, 2023 at 3 pm ET
