I've created this blog to showcase a list of marketing masterclasses I've delivered to date in my membership program, Marketing with Meller (MwM). I'll be adding the additional masterclass topics here as dates are scheduled. I've created this blog for two reasons:

1. *most important* To Help YOU as My Audience. Blogs give you a place to create a list of offerings, topics, and resources. All nice and neat in one place!
   
   
2. *secondarily* To Help ME Keep Organized! I find that I'm frequently having to reference a list of items to my clients and members, rather than copying-and-pasting each time and making modifications, I just update the blog! 

By the way, all MwM members get access to the live / virtual masterclass plus unlimited 24/7 playbacks of these masterclasses. I deliver at least one (1) new masterclass per month and one Office Hours session. The masterclass topics are suggested by members. Join Here.

CURRENT MARKETING MASTERCLASS LIBRARY

(24/7 playbacks & access for MwM members only)

Masterclasses are organized in my program library in one of the following categories:

BEGINNER

"I know I need to do marketing, but I don’t even know where to start. I want help, but I can’t afford to hire someone to do it. I made a decision to start my business and am ready to take the leap, but not sure of the next right steps." Masterclasses include:

• Logo Design Using Canva
• Making Animated Gifs in Canva
• Calendly Tips
• Marketing Plan Basics for Non-Marketers
• Supercharge Your LinkedIn Company Page (this repeats annually)
• And more coming soon!

STRATEGY BUILDING

"I’m making progress and having some wins, but need a cohesive strategy rather than just meandering and piecemealing things together. I’m worried it’s not going to be sustainable." 
Masterclasses include:

• TextExpander Tour & Tips
• Annual Content Calendar Planning
• How to Think Like a Marketer
• Small Business Marketing Audit
• Pick Your Brain / Pricing Conversation Tips
• LinkedIn Newsletters
• And more coming soon!

EVALUATING & ANALYZING

"I am following my plan and making progress, but not sure what is working and what’s not working. I’m starting to look at my data and use it to make decisions."  Masterclasses include:

• Testmonials / Online Reviews
• And more coming soon!
  
  

GROWING & EVOLVING

"I’m confident in marketing. I know what I need to do, even if I haven’t done everything yet. I have a plan and the tools and knowledge I need. But I want to continue to learn and grow, and surround myself with like-minded people and access the latest resources."  Masterclasses include:

• How to Plan Successful LIVE-A-Thon Events
• Benefits of Being an Affilate + Link Marketing Tips
• Trello Tour + Tips
• Tips for Finding & Working with a Virtual Assistant
• Refresh Your Company Page for 2025
• Refresh Your LinkedIn Profile for 2025

Refresh Your Company Page on LinkedIn for 2025

February 5, 2025

• An expert, guided review of areas of your company page on LinkedIn to review and refresh for 2025. 
• Watch Playback Here (for MwM members; login required)

Refresh Your LinkedIn Profile for 2025

January 22, 2025 / January 31, 2025

• An expert, guided review of areas of your LinkedIn profile to update in 2025. 
• Watch Playback Here (for MwM members; login required)

Making Animated Gifs in Canva

December 18, 2024

• Examples of how to build GIFs inside Canva, using various techniques: still photos, confetti aniamations, text overlays, video, and more.
• Watch Playback Here (for MwM members; login required)

Content Calendar Planning for 2025

November 18, 2024

• How and why you should consider using a Content Calendar to map out your content throughout the year. 
• A downloadable content calendar, with multiple tabs for brainstorming and planning. 
• Watch Playback Here (for MwM members; login required)

Calendly Tips

October 21, 2024

• An overview of Calendly: features best practices, plus my bonus tips. 
• Watch Playback Here (for MwM members; login required)

How to Supercharge Your LinkedIn Company Page

August 6, 2024

• Have a LinkedIn company page, but not sure what to do with it? Supercharged pages support brand building, activate follower growth, and result in lead generation. Sign up for a playback of this masterclass to learn how!
• Watch Playback Here (for MwM members; login required)
  

How to Think Like a Marketer

August 8, 2024

• In this masterclass, you'll learn techniques for looking at all your business activities ​like a MARKETER, to supercharge your business & marketing results.

• Watch Playback Here (for MwM members; login required)

Marketing Plan Basics for Non-Marketers

September 25, 2024

• Learn about the basics of marketing and how to create a marketing plan, even if you're not a marketer.
• Includes downloadable checklist of items covered as well as a sample Marketing Plan Communication Calendar. 
• Watch Playback Here (for MwM members; login required)

How to Market Offers on LinkedIn -- and what to do if you have MULTIPLE offers...

July 23, 2024

• In this session, I share techniques for marketing your offers on LinkedIn. Whether you're selling a product, as service, coaching, yourself as a speaker, event registration, or any other paid offering. Spoiler alert: it's OK to sell on LinkedIn. Just don't do it in every post all the time! Attend and learn other powerful techniques to reach your future audience through LinkedIn's 1Billion members. 
• Watch Playback Here (for MwM members; login required)

Testimonials (Requesting & Using for Marketing)

June 24, 2024

• In this masterclass, I've covered the WHY, WHEN, WHERE, and HOW of requesting and merchandising testimonials for marketing purposes.
• Plus: bonus PRO TIPS to supercharge testimonials once you've received them! Includes a downloadable resource, "MwM: Masterclass: Testimonials." 
• Watch Playback Here (for MwM members; login required)

LinkedIn Newsletters

May 14, 2024

• In this masterclass, I teach you everything you need to know before launching a LinkedIn newsletter, including marketing tips to make the most of your future editions.
• Includes a downloadable resource, "LinkedIn Newsletters," covering items address in the masterclass, including character limits, dimensions, and insider tips from an experienced LinkedIn newsletter publisher! See for yourself:
  • The Meller Marketing Minute: The Meller Marketing Minute | LinkedIn (21,360+ subscribers as of 7/13/24)
    
  • Supercharging Your Page: Supercharging Your Page | LinkedIn  (8,790+ subscribers as of 7/13/24) 
• Watch Playback Here (for MwM members; login required)

“Can I Pick Your Brain? Pricing Conversations

April 9, 2024

• Do you struggling with saying "NO" when someone asks to pick your brain or speak for free? This masterclass provides helpful tips and messaging scripts to help guide the conversation -- using the SAME techniques I use every week!
• Includes a downloadable resource "Pricing Conversations, featuring tips and messaging scripts covered in the masterclass. 
• Watch Playback Here (for MwM members; login required)

Event Marketing Tips

March 22, 2024

• This masterclass covers everything A-to-Z that I review as part of my event marketing, including Assumptions, Pre, Post, and During Event tips, and more.
• Includes a downloadable resource, Event Marketing Tips, containing a list of items covered in the masterclass. 
• Watch Playback Here (for MwM members; login required)

How (and why) to do a Marketing Audit for your ​Small Business

February 27, 2024

• A Marketing Audit can help you to identify where you need to create or revise marketing support items.
• This masterclass includes a review of items to include in your marketing audit, as well as a downloadable, Small Business Marketing Audit Checklist, which serves as your guide through the process of completing a high-level marketing audit on your business. Items may vary from business to business and not all items may be applicable to you. 
• Watch Playback Here (for MwM members; login required)

YOU: But Brenda, I want access to these masterclasses NOW!

ME: Join Marketing with Meller

Questions? Email [email protected] or visit https://www.mellermarketing.com/contact