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This blog post outlines how to effectively set up and promote a LinkedIn event through your company page. LinkedIn events are a powerful tool for increasing visibility and driving registrations for your webinars, masterclasses, or in-person gatherings. By hosting these events through your Company Pa...
Do you trust that LinkedIn will always be there for you? Many of us treat the platform as our contact list for our connections, assuming weâll always be able to look up a person and see where they are. But the reality is that relying solely on any third-party platform -- including LinkedIn -- is ris...
If you're a speaker, chances are you're regularly applying to "Call for Speaker" requests from conference organizers. As someone who is "Enthusiastically Self-Employed," the process of applying to speak reminds me of when I used to work in corporate and would be applying for jobs.Â
THE BLACK HOLE...
If you're a page admin of your company page on LinkedIn and in charge of your page, I recommend you send out an annual email reminder to ALL page admins, to remind them of their access and your expectations, plus some ground rules.
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Follow my formula.
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FIRST: review your page admins. Remov
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In this blog, I am going to answer some LinkedIn questions that were asked by a client. This is a person I work with in one of my VIP coaching packages where I work with you one-on-one for an intensive two hour coaching session.
In this particular scenario, as with all of my clients who purchase th...
I'm frequently referencing links to my blogs, videos & resources when I deliver presentations. I usually bring a handout for attendees, but let's face it - hard copies aren't clickable!Â
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This blog contains links to these free, public resources. Enjoy!
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- Headshot Photo:Â Â mellermarketing.com/b...
I've learned recently from fellow LinkedIn experts (John Espirian and Kevin D. Turner) that LinkedIn is retiring the feature that allows all members to add a custom website link to their top header card. Shown here is my custom website link, as an example:
 
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As your LinkedIn go-to expert đ, her...
I created a list of 10 Things You Can Do on LinkedIn THIS WEEK to help you to get more paid clients.Â
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Without further ado, here you go!
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- Profile Quick Review for CTAs. Review your profile from top to bottom. Make sure there is AT LEAST ONE call-to-action (website, phone, email) for a prospe ...
From time to time, I've found it to be a good practice to remind people what you do.Â
WHY?
Because there is a LOT of information coming at people nowadays. Maybe you publish a blog, like I do. The good news? Blog readers are open and receptive to business information.
BUT... they may not quite re...
In Career Transition / Job-Seeking? Use this Follow-Up List to help prompt more conversations after phone screens and interviews, for positions that seem to have stalled.
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Keep in mind that most hiring managers and recruiters ARE BUSY. Their non-response may not be because they aren't interested ...
While meeting with a client recently, I was discussing how LinkedIn is designed to keep you on the site longer.Â
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It make sense, if you think about it. LinkedIn is a business. The longer you stay on LinkedIn:
- The more ads they can show you. (generating $$$$ for LinkedIn)
- The more they can try ...
Working on updating your LinkedIn header image / banner for the new year? Here are a few messaging templates you might find useful.Â
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Email to your marketing / brand team:
SUBJECT: LinkedIn Header / Banner Images?
BODY: Hi (TeamLead), as I'm working on updating my LinkedIn profile to help promo...
