Strategies for Creating LinkedIn Events on Your LinkedIn Company Page
Feb 17, 2026
This blog post outlines how to effectively set up and promote a LinkedIn event through your company page. LinkedIn events are a powerful tool for increasing visibility and driving registrations for your webinars, masterclasses, or in-person gatherings. By hosting these events through your Company Page, you create a professional space for your audience to engage with your brand.
- Getting Started: Where to Find the "Create" Button
To begin, navigate to your LinkedIn Company Page. Similar to creating a standard post, you will look under the "Create" options where you will find the selection to "Create an event". - Visuals and Basic Information. First impressions matter, so start with a high-quality cover image.
- Dimensions: LinkedIn recommends a 16:9 ratio. Create a graphic in Canva at 1600 x 900 pixels to ensure it fits perfectly.
- Event Type: Choose between an "Online" or "In-person" event.
- Logistics: Fill out the event name, your specific time zone, and the start and end dates/times.
- Registration and External Links.
One of the most important fields is the **External Event Link**. This should be the specific landing page on your website where attendees officially register. Keep in mind that most attendees will skip the step of completing registration on your site, but we will remind them. More on this later!
Note on LinkedIn Registration Forms: LinkedIn offers an optional built-in registration form. However, if you use this, you must:- Include a link to your Privacy Policy.
- Decide if you want to include an "Add me to your email list" checkbox.
- Pro Tip: If you don't currently maintain an email newsletter, it is often better to skip this form to avoid creating an extra hurdle for potential attendees.
- Description and Tagging Speakers.
The description block allows for up to 5,000 characters. Use this space to highlight:- The benefits of attending and who should attend.
- Speakers: You can tag employees or guest speakers directly in the event setup. This automatically sends them an invitation to the event and increases the reach of your event.
- Managing and Promoting Your Event.
Once published, the event will appear in your page’s activity feed and under a dedicated Events tab on your company page.- Social Proof and Team Engagement. To build momentum, encourage your sales team and all employees to mark themselves as Attending. This provides social proof, making others more likely to register when they see a growing attendee list.
- Direct Outreach. You can use the "Invite" feature to send notifications directly to your connections. This is an "unobtrusive" way to promote the event, as connections can easily ignore it if they aren't interested without feeling pressured.
- The Follow-Up Workflow. A critical step for conversion is cross-referencing your LinkedIn attendee list with your website registration list. If you see someone has clicked "Attend" on LinkedIn but hasn't registered on your site, reach out with a friendly message, such as, "I noticed you're planning on attending! It looks like your registration didn't come through yet—here is the link so I can send you the Zoom details."
Feel free to share this blog along with others. And if you need more 1:1 support with this process, let me know! [email protected] or I do offer 1-to-1 LinkedIn coaching services. Visit this to learn more: https://www.mellermarketing.com/1-to-1-linkedin-coaching
